My story
I started designing in 2005 and haven’t stopped since. I have worked in a variety of environments, in small companies, medium sized ones, and even the giant global big boys. I’ve worked for myself freelancing, worked in-house with other designers, and with many large agency partners. There’s nothing I can’t handle, and I always have fun doing it.
Where I’ve been
Imagery Manager | Dell 2010 – current
Continuously improve and manage image strategy for global Dell.com in Dell’s Global Site Design Team, improving and upholding the Dell brand while providing cost saving strategies for the company.
- Set standards for product imagery, site banners and icons, while creating easy to understand guidelines and easy to use templates for quick asset creation by a large number of internal teams and external agency partners (WPP, Y&R, Enfatico, Sid Lee, VML, Wunderman, Possible Worldwide, Barrie D’Rosario Murphy, Arnold Worldwide, Triad Digital, Adobe).
- Train internal teams and agencies on Dell’s online imagery standards, review and provide art direction on creative work that comes out of those teams.
- Work along side Dell’s Global Creative Brand team to set the highest standards possible for digital creative assets while staying tied to Dell’s creative strategies outside of Dell.com.
- Work with Dell’s Online Quality team to maintain visual standards as well as set image optimization standards that improve the customer experience on global Dell.com while providing additional cost savings.
- Provide user experience design solutions concentrating on improved experiences for the future of Dell.com.
- Dell.com 2011 Webby award winner in IT hardware and software.
UX Designer | Dell 2009 – 2010
Backed up the art director and the team lead in Product Launch under Dell’s Global Site Design team.
- Managed global product imagery for the next generation of Dell.com.
- Provided training to new designers and art directors to the team, while mentoring teammates.
- Acted as local team lead and communications lead for the team in 2009.
- Updated the guidelines and process documentation and created new processes that pushed team efficiency and allowed the team to take on more work, providing additional savings to Dell that was being otherwise spent on external agencies.
- Drove business strategy with innovative design solutions using site banners, product details pages, landing pages, and flash galleries.
Art Director | Freelance 2005 – 2010
Visual problem solving for a variety of clients specializing in web design and development.
Junior Art Director | Performance Edge Journal 2006 – 2008
Brand development, photo selection and editing, created editorial illustrations, designed advertisements and magazine layout, print production for the publication, as well as the design of promotional and marketing material, print vendor management, and quality assurance.
Graphic Designer | NetQoS (now CA Technologies) 2006 – 2008
Worked as the sole designer under the creative services supervisor for the medium sized international technology company, maintained the corporate brand, wrote guidelines, designed print and online advertisements, design and development of websites, microsites, HTML emails, and landing pages, designed collateral software interfaces, extensive experience designing environmental large format trade show and customer event graphics (national and international), managed the creation of custom illustrations, icons, information diagrams and photo editing. Managed print vendors and freelancers to ensure all projects were completed on time and with exceptionally high quality.
Product Designer | Pilgrim Imports 2005 – 2006
Designed jewelry, gifts, and greeting cards in pre-production, created detailed plans for materials used and methods assembled for factory use. Designed trade show graphics and direct mail pieces for marketing.