From 2009 to 2010, I worked on Dell’s online product launches under the global site design team. My goals were to launch commercial products on a global scale on dell.com, to drive business strategy with innovative designs using banners, product details pages, landing pages, and flash galleries. I also backed up the art directors, manage product imagery for global creative, trained new hires, update guidelines and improved processes to push efficiency, while mentoring other designers on the team.

I designed landing pages for a large series of lunch and learn seminars with Cisco Systems and NetQoS. These designs were co-branded staying on brand for both corporations. They included invitations, and email communication designs.

The HR department needed to boost recruitment and asked for material they could take to events. I designed a recruiting brochure aimed at recent and soon-to-be college graduates, this design showed a lighter side of corporate culture. With the brochure, I also designed large format posters, and other print material for the events.

An annual event, the NetQoS customer symposium required several months of preparation each year. One of the first customer facing items was the landing page with a flash countdown header, which was updated with new information as we got closer to event date. Beside the lading page for the Symposium, I also designed email invitations, printed event booklets, posters, signage, presentations, maps, collateral, give-aways, etc.

About the Project:

For approximately two years, I worked on a new technical magazine called the Performance Edge Journal. I was there in the beginning helping to brand the publication, and worked as an assistant art director, designer, and editorial illustrator. Besides the brand development, I managed photo selection and editing, created editorial illustrations, designed the magazine layout and advertisements within, I managed the vendors and print production for the publication, as well as the design of promotional material for the magazine.

For a customer event held at the House of Blues in Anaheim, I designed a themed campaign that tied in with the music and location. The campaign included Email invitations, landing page design, fliers, posters, printed invites, bus wraps, signage, menu design, give-away packaging, standing cut-outs, and more.

For over two years, I worked for NetQoS as an in-house designer, and during my time there I designed a very large number of trade show graphics. As just one of my many responsibilities, large format trade show and event graphics were some of the most interesting print work I created.

3D rendering copyright © The Trade Group, republished with permission.

About the Project:

Over the course of a year, I consulted with Pluck Enterprise to redesign, reorganize, and relaunch their corporate Web site. I also worked on other design projects for marketing and advertising as they came up, since they had no in-house design team. With a wealth of new information to portray, I reorganized their Web content visually, made the site easier to navigate, introduced a new color pallet, and a Flash header, integrated a blog design, making the site overall more casual than before to tie in with their established brand. I rebuilt the site, developing the code to be scalable and easily updated, and providing continued maintenance for that year.